Evaluation Question 3

What have you learned from your audience feedback? 

Before making final decisions whether that be about my ideas, my ancillary texts or my music video I had to get some feedback from my peers and my audience in order for me to recognise the strengths and weaknesses of my work as well as knowing the needs of my audience. In this post I will be discussing my audience feedback and what I have learned from it.

Pitch Feedback

For my Pitch I gave a treatment for my chosen song and also my intentions of my music video. The video below discusses my audience feedback for my Pitch.

From this audience feedback I used it for my benefit to develop further develop my ideas and to also take in considerations what my audience what for a conventional real media product.

Rough cut feedback

Below a video showing the audience feedback I got from a media student Akshay Jude and from his well thought feedback I improved upon my music video.

His response from my rough cut of my music video allowed me to improve upon my existing product as well as keep things the same that I may have changed. 

Surveys I have conducted three surveys for the rough design of  my ancillary texts, I gave links to my survey to my family and friends via messaging and asked for there responses on the three questions given:

This first question asks how effective my digipak is, by doing this survey it allowed me to understand if people would like my product and to see if I have made a good enough effort to make product effective. As you can see on the table on average it was rated 5/6 out of 10 meaning there are some elements to my digipak that still needs improving but also some elements that also makes it effective.

Again I asked the same question but for my magazine advert to get acknowledgement on what went well and what could be improved. The table above had more answers to my digipak question and the design of my magazine advert proved to be less developed then my digipak as the rating went to an average of 4/5 out of 10. This showed me that I have still much to do with my magazine advert to make it effective and to reach its potential. 

Lastly, I asked if the ancillary texts and music video show continuity. This has less response then both my other surveys making this less reliable than the other questions, however all 6 response answered a 100% continuity between my music video and ancillary texts which suggests there is clear identity and relationship between both products. 

Comments on Final Product

Final Cut (Teacher’s Feedback)

For my music video I was given the advice by my teacher to sort out some of the filters due to it being to distractive and also it not having continuity she explained that it was quite hard to differentiate some of the scenes that were from the narrative or a part of my abstract shots because of the filters. She also noted that maybe I could have added more weird and quirky footages and also include more overlays similar to ending scene as she stated the ending scene was visually stronger. My input to this is that if I added more shots it will ruin the syncing of my music video also if I added more overlays it will ruin the climax of my music video as I have intentionally made the beginning less visual and more about the camerawork and editing. In terms of the filters I have fixed that and have re-uploaded my final music video.

Text Message

When gathering feedback from my ancillary text I sent out messages from my phone, I also gave a link to my blog so they can view my ancillary and give me feedback. This ensured that my research would reach a wide audience with a variety of age rangers and genre preferences.

The responses I got gave me insight to the strengths and weaknesses of my existing products as well as knowing on personal level what they like and dislike about the product, this is the main reason I asked for feedback via text as it is much more direct to one person and sometimes it is better getting one thorough advice rather than lots of minor touch up advice from lots of people.

YouTube Comments

I have also posted my music video the YouTube so that I could reach a real audience and not just friends and family. The responses I got allowed me to get further insight of the success of my music video

Publishing my product in YouTube means that the product is there now for everyone to see this is good as it allows me to know if I have successfully made a professional product and if my audience likes it. The majority people commented on how they liked my creative use of editing. I have also made the right impression to my audience someone commented that they could watch the music video over and over which is needed for music video and another mentioned that the song and video are well suited.