DigiPak Rough Design

DigiPak Rough Design

Displayed above is my rough draft for my digipak that will accompany my music video. I have decided to with a blue theme colour however I ambiguous about this decision as I feel that it don’t work with the chillwave genre, however I do like the style, as it is relevant and aesthetically appealing.

The artworks presented here were made from using Adobe Photoshop; overlaying watercolour paint onto the images mask layer created the watercolour effect, I also created a double exposure effect to combine images together.

To improve this product I was given the feedback to stick to three main colours either to use warm colours or cold colour in order to avoid it being over the top and confusing, there should also be a clear connotation to why I used the colours and style. I aim to market my artist in a creative, abstract, and a very ‘out-there’ way hence I have chosen to do this artwork. Unlike other genres chillwave artist doesn’t always present there imagery like most pop artist do, for example the image on the front cover is not centred and is less directed to the audience; throughout the digipak the front cover has the only imagery of the represented artist.  The typography would also be another I need to work on, as there is not a very clear link between the text and imagery in terms of the colours used.

Front Cover

The front cover is an image of me dominantly on the left side leaving space for the texts. The image has watercolour style relating the chill vibes of chillwave. The costume used is the same as the one used in the music video for the audience to recognise the artists.

Back Cover

The back cover is an image of my hand, which has relation to the music video. The back cover has an error, as the image was accidently desaturated and the token that was supposed to be held in the image was accidently removed. The image continues the watercolour theme.

Left Insert

The left insert is a bit more different I have used a splash effect and double exposed an image of me climbing up a rock. The image was also discoloured and then used a green blue gradient to re-colour the image.

Right Insert

The right insert presents my CD design behind a white background however I feel that the white background does not match visually with my style. The CD design presents me walking up a hill, which is combined and composed with another image of the sky. The images were then masked with splashes of colour.