DigiPak Rough Design
Displayed above is my rough draft for
my digipak that will accompany my music video. I have decided to with a blue
theme colour however I ambiguous about this decision as I feel that it don’t
work with the chillwave genre, however I do like the style, as it is relevant
and aesthetically appealing.
The artworks presented here were made
from using Adobe Photoshop; overlaying watercolour paint onto the images mask
layer created the watercolour effect, I also created a double exposure effect
to combine images together.
To improve this product I was given
the feedback to stick to three main colours either to use warm colours or cold
colour in order to avoid it being over the top and confusing, there should also
be a clear connotation to why I used the colours and style. I aim to market my
artist in a creative, abstract, and a very ‘out-there’ way hence I have chosen
to do this artwork. Unlike other genres chillwave artist doesn’t always present
there imagery like most pop artist do, for example the image on the front cover
is not centred and is less directed to the audience; throughout the digipak the
front cover has the only imagery of the represented artist. The typography would also be another I need
to work on, as there is not a very clear link between the text and imagery in
terms of the colours used.
Front Cover
The front cover is an image of me
dominantly on the left side leaving space for the texts. The image has
watercolour style relating the chill vibes of chillwave. The costume used is
the same as the one used in the music video for the audience to recognise the
artists.
Back Cover
The back cover is an image of my
hand, which has relation to the music video. The back cover has an error, as
the image was accidently desaturated and the token that was supposed to be held
in the image was accidently removed. The image continues the watercolour theme.
Left Insert
The left insert is a bit more
different I have used a splash effect and double exposed an image of me
climbing up a rock. The image was also discoloured and then used a green blue
gradient to re-colour the image.
Right Insert
The right insert presents my CD design behind a white background however I feel that the white background does not match visually with my style. The CD design presents me walking up a hill, which is combined and composed with another image of the sky. The images were then masked with splashes of colour.
